Prcom agency has organized youth fashion show called «Street fashion» at the Trade Center «Darynok» in November 2012. It was conducted in honor of the International Student`s Day. The highlight of the event became not only the performance of the popular DJ, but also the unusual format of the show. All students could become professional models during the days.
Prcom agency has conducted a series of qualitative analyzes in November 2012.
Representatives of the core target audience were interviewed in groups to identify the underlying, unconscious attitude to a brand and reveal the characteristics of the consumer`s perception of the product.
Annually the first weekend of September is considered to be an International red-haired people Day all over the world. This relatively young festival was originated accidentally in 2005. Home triumph of the event was put by Dutch painter Bart Ruvenhorst. Artist desperately needed to find red-haired models for his paintings, and he placed ads in a local newspaper. 150 girls responded to the announcement and came to the preliminary request in green dresses. It was the beginning of the Redhead Festival.
June 2012, Prcom agency organized press-tour for representatives of leading business and specialized media dedicated to the construction of elite residential complex «Diplomat» in Livadia. CEO of One Baltic Investment Group, Yuri Ushenin conducted a tour around the object and described the main features and advantages of the complex.
«Diplomat» - a magnificent residential ensemble which is designed by the best architects and designers of Florence. This is a unique project for the Crimea in a traditional classic Italian style with European standards.
In May 2012 stars of Ukrainian show business and public figures:
Natalia Valevskaya, Garik Bircha, Oksi, Ostap Sokolyuk Mitin and psychologist Elena took part in a social project dedicated to protection of children in Internet.
The main goal of the project «Children in Internet» was to attract public attention to the issue of child Internet addiction and safety of young people in social networks.