PR Director of the prcom agency Yakovenko Elena held a master-class on «creative solutions in PR» in a series of free workshops at Advertising School in April 2012.
Advertisers, market and PR specialists could learn about the methods of analysis, search creative solutions, learn about stages of the creative process and the main criteria of selecting ideas. Elena also shared the brightest and most creative case studies from foreign colleagues.
In February 2012 prcom agency had acquainted the representatives of the leading Ukrainian media with a world leader in production of household goods - Brazilian brand Tramontina.
In the cozy atmosphere of Byblos restaurant journalists learned about the history of the brand, it's plans for the future in Ukraine and the main competitive advantages.
In January 2012 the artists of the «SprayWay» Graffiti studio finished the project which is located near TC "Darynok." The size of the paining is bigger than 800 m2. The figure shows the tumor history of shopping: clothing, furniture, interiors, appliances and many other things.
The agency will provide TC "Darynok" with media-relations services, PR-Consulting, Internet PR and SMM. Prcom will also take responsibility for preparation and conduct of events, promotions and BTL activities. Today, the advancing period, in which the communication strategy was developed and formed a detailed plan for its implementation at TC "Darynok" is completed.