Quality. Creativity. Effectivity.
PR
Strategies
- Development of the main goals and tasks of the communication campaign strategy
- Analysis and research of the market current state, positioning of the company
- Determination of the target audiences (basic stakeholders)
- Creation of the key massages
- Formation and implementation of the long-term and short-term campaigns
- Timing, budgeting
- Account, determination of the fulfilled campaigns efficiency
Audit, research, analytics
- Daily / monthly monitoring of the informational space with the set keywords
- Medias-audit
- Reputation analysis
- Monitoring of the competitors activity
- Estimation of the communication efficiency
Media Relations
- Work in the press-office mode (7 days a week/24 hour a days)
- Formation of the loyal mass-media pool of journalists
- Preparation of all types informational materials for MASS-MEDIA (press-releases, press-kits, backgrounders, fact-lists, top manager's biographies, analytical articles, statements for the press)
- Initiation of interviews, comments, participation in reviews
- News making
Press-events
- Organization and realization of the press-conferences, press-briefings, press-lunches, roundtables
- Determination of the event's goals and tasks
- Development of scenario, plan, budget
- Preparation of all informational and production-materials
- Work with mass-media during the event
- Accounts and analysis of the efficiency
- Presentations
- Ceremonies of the shop's, restaurant's and salon's opening, evening-parties, corporate events and teambuilding
- Road-show
- Conferences, forums, summits
- Exhibitions, festivals
- Sponsor events
- Seminars, master-classes, trainings
Internet PR
- Preparation of the advancement strategy in the Internet
- Development of the corporate site content, informational materials for the network (web 2:0 press-releases)
- Estimation of the fulfilled campaigns efficiency
Internal communications
- Organization of the internal trainings for the stuff
- Preparation of the corporate editions, brochures, booklets, annual reports and other materials
