On November 12, 2021, the shopping mall Respublika Park Respublika Park was opened - the largest shopping mall not only in Kiev, but also in Ukraine. The total area of the object is 300,000 sq. m, the lease area is 135,000 sq. m. The shopping gallery has more than 500 tenants - clothing and footwear stores, household goods, cosmetics and accessories and services. The mall's parking is designed for 3,500 cars.
Among the advantages of the shopping mall Respublika Park are the unique public space "Oasis" with living plants (with a total area of 2000 sq. m), the first wind tunnel in Ukraine (20 meters high, 16 meters of free flight), the innovative digital amusement park Neopolis with a huge selection of VR and AR-attractions, the largest roller coaster in Europe under the roof of the mall.
The prcom agency team was responsible for a comprehensive communication strategy for opening one of the largest shopping mall aimed at B2B and B2C audiences.
On October 1, 2021, the logistic operator FM Logistic presented the global development strategy Powering 2030 and solemnly opened the 8th section of the warehouse complex. The prcom agency was responsible for the complex event and PR support of the event.
FM Logistic is a French company, a leader in logistic direction, which has invested over 50 million euros and created 900 jobs in Ukraine. There were the guests of honor and speakers at the press conference, where these and other figures were presented, such as: Vasily Volodin - head of the Kiev regional state administration, Ruslan Dyachenko - head of the Boryspil Regional State Administration, Bruno Kossanel - first adviser and acting head of the diplomatic mission, as well as Gilles Faure - owner of FM Logistic, Christophe Menivard - member of the board of directors of FM Logistic corporation and Sebastian Lardelier - CEO of FM Logistic Ukraine.
The 5-th specialized exhibition of the retail and development industry «RAU Expo 2021» was held on the territory of the NSC Olimpiyskiy on June 16-17.
The largest event of year gathered:
Traditionally, the marketing agency prcom was responsible for the PR support of the event and also prcom was coordinating:
Prcom communication agency and international real estate development company Immochan Ukraine will continue cooperation.
The agency will continue to engage in major events and provide marketing services for the galleries boutiques of Auchan shopping center, as part of the agreement. The Prcom duties include providing the organizational support to the events in the shopping center Auchan Petrovka and in the shopping center Auchan Belichi.
Recall that Prcom Agency has been working with Immochan from 2013 in several directions, including BTL.
On October 3, 2016 Prcom Agency held the press conference on the topic «Prospects for the development tourism in Egypt direction» for the leading tour operator in Ukraine Join UP!.
The event had such speakers: HOSSAM ALY – Ambassador of Egypt to Ukraine, AHMED ABDALLAH – Governer of Red Sea, ALEXANDER ALBA - Managing Director of Join UP!, IVAN LEPTUGA - Head of the Department of Tourism and Resorts of the Ministry of Economic Development and Trade of Ukraine and other honored guests.
Join UP! through the press conference announced the results of the work in the Egypt direction in 2016. The company’s share in a total tourist flow from Ukraine to Egypt is 47%. Over the first 9 months of this year, the tour operator has sent more than 100 thousand Ukrainians to rest on the Red Sea coast. In the winter season Join UP! plans to increase the air transport volume in the Egypt direction over 2.5 times, as well as to discover for Ukrainians new resorts within the concept «Discover Egypt again».
The press conference was attended by about 20 journalists.