Opening of Respublika Park shopping mall


On November 12, 2021, the shopping mall Respublika Park Respublika Park was opened - the largest shopping mall not only in Kiev, but also in Ukraine. The total area of the object is 300,000 sq. m, the lease area is 135,000 sq. m. The shopping gallery has more than 500 tenants - clothing and footwear stores, household goods, cosmetics and accessories and services. The mall's parking is designed for 3,500 cars.

Among the advantages of the shopping mall Respublika Park are the unique public space "Oasis" with living plants (with a total area of 2000 sq. m), the first wind tunnel in Ukraine (20 meters high, 16 meters of free flight), the innovative digital amusement park Neopolis with a huge selection of VR and AR-attractions, the largest roller coaster in Europe under the roof of the mall.

The prcom agency team was responsible for a comprehensive communication strategy for opening one of the largest shopping mall aimed at B2B and B2C audiences.


A press event, as part of this strategy, was held for mass media, investors and partners. The event was attended by Vitaliy Klitschko, mayors of Kiev, Gernot Pfandler, Ambassador Extraordinary and Plenipotentiary of Austria to Ukraine, representatives of investors, general director of the shopping and entertainment center Yulia Schastlivaya and representatives of tenants.

The tasks of the prcom team included:

  • development of a general scenario for the event and a scenario for the presenter
  • preparation of Q&A, abstracts for speakers
  • invitation and accreditation of journalists
  • event moderation
  • preparation of press releases and press packs
  • accompaniment of journalists during the whole event

The event resulted in more than 90 publications in business, socio-political, specialized publications and social networks:

And many others.