Quality. Creativity. Effectivity.
VII Congress of the News sites and City portals
On 27th of November (2015) VII Congress of the News sites and City portals was held in the Fedoriv Hub. The major topics of the event was monetization, marketing, content on sites and city portals.
Among speakers: Kshyshpor Myculskyi (Agora.pl), Yuryi Ziser (founder tut.by), Bartosh Zaletski (gazeta.pl), Denis Bigus («Kantselyarska sotnya»), and more than 25 representatives of the largest media companies, SEO, SMM, marketing and advertising agencies.
In a congress Elena Yakovenko, Managing Partner of Prcom agency, shared with the audience TOP-10 best ideas of promoting in media. Elena told about most creative and interesting practice cases in the world, some secrets of pr-campaigns of leading media.
Meeting in PR-club
On 19th of November (2015) PR-club held the working meeting on the topic "Scandal as a tool for personal PR". The event hostess and initiator were Elena Yakovenko (Managing Partner of Prcom agency and Dean at Public Relations Faculty in the Advertising school), Elena Kuryacha (Dean at Copywring Faculty in the Advertising school) and Elena Lutsk (Teacher in the School of Advertising Technologies)
Special guest of the PR-club became Michail Jasinski, General Producer of the Secret Service Company. Secret Service Company is engaged in information support of such stars as Olga Polyakova, Max Barskyi, Svetlana Loboda, Alina Grosu, the official fan club of Klitchko brothers, and many other popular representatives of the Ukrainian show business.
Film Screening at Piramida Summer Fest
We do not know about you, dear friends, but Prcom Agency team had fun on the last weekend of summer.
On 29 and 30 of August near the shopping center "Piramida" have held Piramida Summer Fest with a variety of entertainment.
Program included workshops on anatomy and chemistry, fair of interesting things, board games tournament, food court area, sports area, and salsa workshop.
Prcom Agency was responsible for organizing special lounge zone for event (tents, umbrellas, footstools), sports area with board games and skating on self-balancing unicycle and scooter. Also Prcom Agency organized romantic part of the event – the Film Screening in the open air.
We in the mass media
Prcom Agency Managing partner Elena Yakovenko found the most interesting stories in which companies and brands were not afraid to play a joke on the consumer, and sometimes even deceive the consumer, using these methods to reach a certain level of success.
She also found out could we use such methods attracting additional attention.
Speech at the forum «PR and Sales»
On June 23, in 2015, Elena Yakovenko, managing partner of Prcom Agency, acted as a speaker at the forum «PR and Sales. Recent data and new insights», which was organized for business owners and CEOs.
At the forum three speakers during 3 hours have talked about main pr tools, how to research the audience and how to cope with negative information against the brand.
Elena’s speech was focused on the rules of crisis response strategy, creating an effective communication in difficult situations.
