You think that creative promo campaign can be created only by the present generation of PR-specialists, don’t you? You’ll be surprised! It has long been known that a limited set of tools for accomplishing tasks stimulates the brain to find unusual solutions. Elena Yakovenko, managing partner of Prcom Agency, at the new MMR will tell about the best PR-campaigns of the previous years. Everyone will have a chance to make sure that the «classics» is always useful.
What is storytelling? How it can help your business? What are the rules and algorithms of storytelling?
Through the workshop, organized by IREX Ukraine, the Muskie and UGRAD program graduates have got the answers to these and many other questions. Elena Yakovenko, managing partner of Prcom Agency, and Elena Kuryachaya, a columnist who writes for the newspaper "Business", told about recent change of communication model that strongly influences consumer. Speakers gave recommendations how to start a story, explained why do we need to use turning points, and how to make a story so interesting that everyone will read it to the end.
In March 2015 Prcom Agency conducted an offline and online stakeholders’ and opinion leaders’ survey for one of the international clients.
The objective of the survey was to identify the main characteristics of the consumer's mindset as well as creation of positive perception of one the client’s object.
The offline survey sample was 100 people. The online survey sample was about 20 000 people.
As a result Prcom Agency prepared the analytical report with recommendations for further actions and analysis of the characteristics of target audience perception.
Bright celebration of spring and beauty filled the shopping center «Piramida» on March, the 8th.
The shopping center prepared photozone «Eiffel Tower» with romantic French charm for visitors. Professional caricaturist offered visitors to view themselves from another perspective and prepared a funny drawing of their own image.
On the International Women's Day there was an exhibition of butterflies. Being bright and beautiful they made all visitors happy and were landing on visitors’ hands in front of cameras.
Shopping center «Piramida» invited a violinist to congratulate women on this day. His charming music made this day happy and beautiful. Also elegant animators entertained women and treated them with tasty macaroons.
Meet the new, bright, spring edition of the «Darynok» newspaper.
As always, lots of useful information, tips for choosing perfect looks and creation of comfortable home interior design, horoscope, recipes and discount coupons.
We would like to remind also that Prcom Agency is responsible for a full range of services in launching the publication in print: concept development, writing and editing of text materials, selection of models, working with stylists, organization of photo shoots, photo editing, design and layout of the publication.