Ukrainian celebrities on the «Good Area»

TerritoriyaDobra


On June 6, in 2015, the X-Factor celebrity Nikita Lomakin, the finalist of the show «Voice of the Country» Vyacheslav Rybikov and radio host at Hit FM Denis Zhupnik took part in a charity event of the Auchan Shopping Center.

Visitors could not only listen to performances and get autographs, but also take part in workshops with celebrities making beautiful decorations. All activities were devoted to fundraising for the specialized school «Mosaic», which educate children with special needs.

The information partners of the event became «Prosto radio», website «Liza.ua», magazines «Tvoy rebenok» and «Otdokhni».


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We in a Mass Media

prcom mmr


You think that creative promo campaign can be created only by the present generation of PR-specialists, don’t you? You’ll be surprised! It has long been known that a limited set of tools for accomplishing tasks stimulates the brain to find unusual solutions.
 Elena Yakovenko, managing partner of Prcom Agency, at the new MMR will tell about the best PR-campaigns of the previous years. Everyone will have a chance to make sure that the «classics» is always useful.

 

mmr.ua от 10.06.2016

Workshop for IREX



Storytelling


What is storytelling? How it can help your business? What are the rules and algorithms of storytelling?


Through the workshop, organized by IREX Ukraine, the Muskie and UGRAD program graduates have got the answers to these and many other questions. Elena Yakovenko, managing partner of Prcom Agency, and Elena Kuryachaya, a columnist who writes for the newspaper "Business", told about recent change of communication model that strongly influences consumer. Speakers gave recommendations how to start a story, explained why do we need to use turning points, and how to make a story so interesting that everyone will read it to the end.

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Target Audience Survey

Analyze-Survey


In March 2015 Prcom Agency conducted an offline and online stakeholders’ and opinion leaders’ survey for one of the international clients.

The objective of the survey was to identify the main characteristics of the consumer's mindset as well as creation of positive perception of one the client’s object.

The offline survey sample was 100 people. The online survey sample was about 20 000 people.

As a result Prcom Agency prepared the analytical report with recommendations for further actions and analysis of the characteristics of target audience perception.

French Spring in the Shopping Center «Piramida»

Event8MarchPiramida


Bright celebration of spring and beauty filled the shopping center «Piramida» on March, the 8th.

The shopping center prepared photozone «Eiffel Tower» with romantic French charm for visitors. Professional caricaturist offered visitors to view themselves from another perspective and prepared a funny drawing of their own image.

On the International Women's Day there was an exhibition of butterflies. Being bright and beautiful they made all visitors happy and were landing on visitors’ hands in front of cameras.

Shopping center «Piramida» invited a violinist to congratulate women on this day. His charming music made this day happy and beautiful. Also elegant animators entertained women and treated them with tasty macaroons.

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