Target Audience Survey

In March 2015 Prcom Agency conducted an offline and online stakeholders’ and opinion leaders’ survey for one of the international clients.

The objective of the survey was to identify the main characteristics of the consumer's mindset as well as creation of positive perception of one the client’s object.

The offline survey sample was 100 people. The online survey sample was about 20 000 people.

As a result Prcom Agency prepared the analytical report with recommendations for further actions and analysis of the characteristics of target audience perception.