Workshop for IREX



What is storytelling? How it can help your business? What are the rules and algorithms of storytelling?


Through the workshop, organized by IREX Ukraine, the Muskie and UGRAD program graduates have got the answers to these and many other questions. Elena Yakovenko, managing partner of Prcom Agency, and Elena Kuryachaya, a columnist who writes for the newspaper "Business", told about recent change of communication model that strongly influences consumer. Speakers gave recommendations how to start a story, explained why do we need to use turning points, and how to make a story so interesting that everyone will read it to the end.

Moreover, during the workshop the participants had a practical task, according to which they needed to consolidate information and write their own business-story.