FM Logistic's global strategy

On October 1, 2021, the logistic operator FM Logistic presented the global development strategy Powering 2030 and solemnly opened the 8th section of the warehouse complex. The prcom agency was responsible for the complex event and PR support of the event.

FM Logistic is a French company, a leader in logistic direction, which has invested over 50 million euros and created 900 jobs in Ukraine. There were the guests of honor and speakers at the press conference, where these and other figures were presented, such as: Vasily Volodin - head of the Kiev regional state administration, Ruslan Dyachenko - head of the Boryspil Regional State Administration, Bruno Kossanel -  first adviser and acting head of the diplomatic mission, as well as Gilles Faure - owner of FM Logistic, Christophe Menivard -  member of the board of directors of FM Logistic corporation and Sebastian Lardelier - CEO of FM Logistic Ukraine.

The tasks of the prcom team included:

• preparation of a general concept and script of the event
• drawing of identity and design of the scene
• branding of the location
• technical support: sound, light, screens
• production of souvenir and promotional products
• coordination of the catering service, hosting, photo shooting
• organization of an entertainment program: drummer show, live music
• PR-support of the event: invitation of the media, accreditation and support during the event, writing all types of press materials, monitoring the internet for the release of materials, a report on the result of event