Master-class by Elena Yakovenko

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PR Director of the prcom agency Yakovenko Elena held a master-class on «creative solutions in PR» in a series of free workshops at Advertising School in April 2012.

Advertisers, market and PR specialists could learn about the methods of analysis, search creative solutions, learn about stages of the creative process and the main criteria of selecting ideas. Elena also shared the brightest and most creative case studies from foreign colleagues.