Focus group research

prcom research 2


Prcom agency has conducted a series of qualitative analyzes in November 2012. 

Representatives of the core target audience were interviewed in groups to identify the underlying, unconscious attitude to a brand and reveal the characteristics of the consumer`s perception of the product.  

The information about the features of consumer`s behavior has been collected, processed and accurately systematized. Further recommendations for client`s strategic development were based on a data compiled analytical report.