International Day of red-haired people - first time in Ukraine

Рыжие prcom

Annually the first weekend of September is considered to be an International red-haired people Day all over the world. This relatively young festival was originated accidentally in 2005. Home triumph of the event was put by Dutch painter Bart Ruvenhorst. Artist desperately needed to find red-haired models for his paintings, and he placed ads in a local newspaper. 150 girls responded to the announcement and came to the preliminary request in green dresses. It was the beginning of the Redhead Festival.

In subsequent years the holiday took place in the city of Breda, involving both men and children, and the elderly. Nowadays the holiday is very popular and it is held in many cities of Europe. This year it was first time celebrated in a multinational city – Kiev at Trade Center «Darynok»!

Guests could enjoy: entertainment show program, free workshops, fun contests, clowns, raffle gifts and so on and on. Partner made the holiday magic with Winx technology by VITEK, designed specifically for young cooks.

Prcom agency carried out the development of the creative concept, organized the event and provided full PR support.