September 23, 2013. Pr director of prcom agency Elena Iakovenko, columnist for the newspaper «Business» Elena Kuryacha and chief editor of the TRS «Era» Ayna Badalova held an author's training named «Public Events Involving Media». Training seminar was designed and conducted specifically for Education Centre of the European Business Association.
Master-class was composed of two parts: theoretical and interactive-practical. In the first part trainers gave answers to the questions: How to find newsworthy? How to prepare for a public event with press? How to answer the tough questions? How to overcome the fear of air shows? In the second - coaches organized and held a press conference where participants were able to feel as journalists and write news. They also lettered a stand-up for the camera.
Elena Iakovenko commented on the initiative: «We have tried to make the most of saturated workshop practice, application tips and advices: taken from real-life examples of Ukrainian and foreign companies press-events, have looked through the problem from three sides: public relations specialist, journalist and television editor-in-chief. We are pleased that our results managed to involve and motivate participants at the training».
«The audience began to include more and more, became active and after a practical part of our master-class warmed up to all 220 volts with each new thesis with explanations and examples from Elena Iakovenko. It was quite a difficult task - to take part in a press-conference as journalists but I think guys performed perfectly. They were so cleverly included into a role, asked very good question, as if prepared in advance or have been writing on the subject for a long time that was illumined by our press-conference. Honestly, we were delighted with this work», - said Elena Kuryacha, media trainer at prcom, journalist.
Ayna Badalova (media trainer at prcom, TV journalist) was pleasantly surprised by how the participants skillfully worked with the operator and the camera when performed a practical task given by trainers - well-read in front of the camera and took a small stand-up interview with the hero of the press-conference.