Some of the secrets of successful interview are revealed

July 3, 2013. Pr director of prcom agency Elena Iakovenko, columnist of the «Business»  newspaper Elena Kuryacha and chief editor of the TRC «Era» Aina Badalova conducted an author master-class – «10 Secrets of Successful Interview» for PR-Committee «EBA» (The European Business Association, Ukraine).

As noted by the organizers themselves, this meeting has become the most interactive and effective in 2013.

«In general, I can say that it has been one of the most useful and exciting events in the practice of PR-Committee during the first half of 2013» - said Tatiana Franchuk, the head of PR-Committee «EBA», PR-consultant of Apple Consulting. – «Every PR-specialist has a couple of funny stories related to the interview and it does not depend on the experience and the duration of work in PR or on the size of the company he represents. Simply interview - one of the most opened spontaneous and candid forms of communication and requires very serious preparation which we often forget about. Therefore, a master-class on the successful interview is always important and urgent! Especially when it is so well-built and fun: from a deep and comprehensive information in the first theoretical part of the performance, the audience goes to the practical application of recommendations for the printed portrait interviews and commentaries for TV on the urgent social issues. Master-class to demand a full incorporation into the process, everything was a breeze - the theory was bolstered with video and images, comedic moments and the involvement of the audience in a dialogue».

Speakers were pleasantly surprised by the liveliness and curiosity of the audience. As Helen Kuryacha, columnist for "Business" newspaper and a media trainer noted, in many ways the effectiveness of any performance depends on the audience. If they are opened, not afraid to experiment, willing to participate in any hands-on task, participants are guaranteed to receive new knowledge and speakers - enjoy the process.

«I am sure that PR-specialists have learned enough about the specifics of the mass-media after this meeting. And from now on will not be set in the synchronous television programs commas, change the words and do not allow his client invited on air, wear a dress or a shirt with polka dots» - adds Badalova Aina, chief editor of the TRC «Era» and media coach.

By the way, organizers noted that recommendations on television interview about how to dress for it proved to be very valuable.

«Every PR-manager who works with the media must understand that the secret of the perfect interview is quite simple: a thorough and detailed preparation on the part of pr-specialist and on the part of the speaker. And it does not matter whether you organize a press conference, press breakfast or just a comment on the exciting theme. Because arranging an interview is only a half of the job», - says pr director of prcom agency Elena Iakovenko.