Prcom agency organized VIP-opening of the «A-Gallery»

At the end of March 2014 the team of prcom agency conducted a grand VIP-opening of the unique exhibition at the area of «A-Gallery».

The world premiere of multimedia exhibition «Renaissance: the era of genius» took place within the framework of the gallery opening. The most important masterpieces of the Renaissance were collected for the first time in one space due to innovative technologies.

These paintings appeared before the admiring glance of the VIP-audience in the form of multimedia productions, composed of episodes, each of which devoted to the works of one of ten geniuses of the Renaissance. The scale of projections allowed guests to experience the atmosphere of the paintings that literally come to life, leaving their frames and building around a single audio-visual space that created a real sense of presence.

The event brought together about 200 guests, among them – famous TV hosts, representatives of show business, fashion industry and athletes: Oleg Pinchuk, Yana Klochkova, Sergey Poyarkov, Gennadiy Popenko, Elena Grebenuk, Natalia Valevskaya, Juliya Voyce, Antin Mukharsky, Arthur Bozzo and many others.

The press gallery opening was attended by journalists from leading gloss and socio-political publications: Viva, Edinstvennaya, Polina, Domashniy Ochag, Mini, Story, Ukraina Molodaya, Khreschatyk, Den`, Weekly 2000 and others. The informational partner of the event became the popular magazine Viva.

The area of responsibility for the team was to complete full organization and press support of the event: work with mass media, organization of press-briefing, announcement of the event, production of informational materials, invitation of guests, transfer of journalists, organization of buffets, photo and video shooting, coordination of hostesses’ work.

The client got more than 80 publications in leading gloss and socio-political publications, on TV and in the Internet.