Prcom agency has organized media training for the top managers of the company «Safe system» in December 2012.
PR agency director Olena Yakovenko talked about the importance of building a reputation and image of the company, revealed the secrets of the effective relationship with the mass media, shared key principles of generating news and showed real cases of the Ukrainian and international practices as an example.
Elena Kuryachya, columnist of Business magazine, became a special expert at the training. Elena who has 13 years of experience in leading business papers, showed how to answer difficult questions and behave in case of crisis interviews.
Participants also were able to practice skills of effective interaction with media in different formats.