Press-opening of exhibition at the Centre of Contemporary Art M17

M17 Ogon Lubvi1


Goal:

  • Ensuring a high-quality PR coverage in the media

Objectives:

  • Make the widest possible coverage of the exhibition opening: «The fire of love. Dedication to Maidan»
  • Ensure the coverage of the event in the media
  • Invite representatives of the leading media and TV channels of Ukraine to the coverage of the event

Methods:

  • Announcement about the event in Internet: business and socio-political sites, urban portals, forums, blogs      
  • Organization of press - opening, working with the media
  • Initiation of releases, post-coverage

Result:

  • 4 plots on TV: 1+1, ICTV, M1, 5-th Channel
  • 6 articles in print press
  • More than 80 releases in Internet