Articles

Press-opening of exhibition at the Centre of Contemporary Art M17

Goal:

• Ensuring a high-quality PR coverage in the media

Objectives:

• Make the widest possible coverage of the exhibition opening: «The fire of love. Dedication to Maidan»
• Ensure the coverage of the event in the media
• Invite representatives of the leading media and TV channels of Ukraine to the coverage of the event

Methods:

• Announcement about the event in Internet: business and socio-political sites, urban portals, forums, blogs      
• Organization of press - opening, working with the media
• Initiation of releases, post-coverage

Result:

• 4 plots on TV: 1+1, ICTV, M1, 5-th Channel
• 6 articles in print press
• More than 80 releases in Internet