Articles

«Earth Day» event at the galleries of the «Auchan» shopping center

Goals:

• Attracting the attention of the shopping center «Auchan» galleries visitors to the protection and preservation of the environment
• Formation of the reputation of a socially responsible company
• Generation of customer traffic and creation of a certain atmosphere in the galleries of the shopping center

Objectives:

• Development of the idea of an Event
• Organization of all kinds of the activities 

Methods:

• Free thematic workshops over the weekend (drawing, toys made of plastic and paper waste) at two galleries of the shopping center «Auchan» (Petrovka and Belichi)
• Search for the participants and carrying out the fair – eco products and organic food
• Organization of workshops on cooking of the homemade mayonnaise, organic toothpaste
• Lecture on healthy life from a certified nutritionist

Results:

• Forming a pool of loyal visitors, attracting new audiences