Brazilian press-lunch. TM Tramontina

Кейсы Бразильский пресс-ланч resizedd

Goals:

  • Establishing friendly relations with mass-media representatives (social, political and specialized press, television)
  • Positioning of the company as a main operator on the market

Objectives:

  • Informing the press about a trade mark and its basic advantages
  • Creating loyal press pool
  • Providing a high-quality PR coverage in mass-media

Methods:

  • Inviting mass-media representatives to the press-lunch
  • Socializing with journalists, triggering the coverage in media
  • Organizing special master-class on a food-design

Results:

  • More than 7 materials in the print press
  • TV plot on Inter channel
  • More than 40 articles in the Internet