Articles

Brazilian press-lunch. TM Tramontina

Goals:

• Establishing friendly relations with mass-media representatives (social, political and specialized press, television)
• Positioning of the company as a main operator on the market

Objectives:

• Informing the press about a trade mark and its basic advantages
• Creating loyal press pool
• Providing a high-quality PR coverage in mass-media

Methods:

• Inviting mass-media representatives to the press-lunch
• Socializing with journalists, triggering the coverage in media
• Organizing special master-class on a food-design

Results:

• More than 7 materials in the print press
• TV plot on Inter channel
• More than 40 articles in the Internet