Quality. Creativity. Effectivity.
Articles
Goals:
- Establishing friendly relations with mass-media representatives (social, political and specialized press, television)
- Positioning of the company as a main operator on the market
Objectives:
- Informing the press about a trade mark and its basic advantages
- Creating loyal press pool
- Providing a high-quality PR coverage in mass-media
Methods:
- Inviting mass-media representatives to the press-lunch
- Socializing with journalists, triggering the coverage in media
- Organizing special master-class on a food-design
Results:
- More than 7 materials in the print press
- TV plot on Inter channel
- More than 40 articles in the Internet