Anniversary of the TC «Darynok»: 10 years

kets1Goals:

  • Organization of the mass event devoted to the Birthday of the TC «Darynok»
  • Realization of the program of loyalty
  • Change in the perception of TC «Darynok» image

Objectives:

  • Development of the creative idea for mass event
  • Organization and co-ordination of the holiday
  • High-quality PR coverage

Methods:

  • Performance of Garik Bircha, well- known anchorman, talented actor
  • Concert of the famous Ukrainian duo - «Vremya I Steklo»

Results:

  • More than 60 articles